What advertising campaigns will Thai developers use in 2023 to attract customers?

What advertising campaigns will Thai developers use in 2023 to attract customers?

There is fierce competition in the real estate market. After the end of the pandemic, all developers have returned to the market and offer a variety of facilities across the country. To attract customers, they actively develop attractive promotions. The shares will be for all market segments: at a cost from 1 to 72 million baht.

During 2016-2019, there were an average of 115,000 new real estate projects per year, after the COVID-19 situation in 2020, new launches fell to 73,043 units, in 2021 only 60,489 new launches, a decrease of almost 50% compared to the COVID-19 period.

According to statistics, in 2022 the situation recovered almost the same as in 2019: 107,090 new units were sold, which is 90% compared to the pre-war era. While new projects are expected to open in 2023 at 117,799 units, which means an increase of 10%, the new initial cost will be 15% more than in 2022, due to increased construction costs.

Distribution of tours outside the country

Mr. Boon Chun Kiat, Managing Director of CHEWA, said that the company is organizing a campaign «reserve for 0 baht, get a tour of Georgia», with a free booking of an object, you can win a tour. Apartments with a price starting from 1.99 million baht are participating.

The company Chao Phraya Mahanakorn presents a condominium brand Sirocco Bangna 36, a usable area of 25-37 square meters, 752 apartments, starting price 1.69 million baht, organizes the promotion of a package of tours in Japan. At the conclusion of the contract until February 15. Terms of the initial payment of 5% or more.

Lexus EV as a gift or 50-fold refund

Mr. Wongsakorn Prasitvipat, Manager of Property Perfect, said that the company offers luxury homes under the brand THE SIGNATURE @ Perfect Masterpiece in 5 locations, including in the Ram 9, Ramkamheng and Sukhumvit 77 regions at a price of 30 -72 million baht. With the opportunity to get a LEXUS electric car model UX300E, worth 3,490,000 baht, conditions for the conclusion of a purchase agreement until March 31.

Thanasiri offers promotions throughout the year

Thanasiri is preparing 6 ready-to-live projects in Bangkok and Udon Thani, organizing the «Live for free all year round» campaign: offers interest-free installments with the first installment a year after signing the contract.

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