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Pruksa, a major developer in Thailand, uses Big Data for in-depth analysis of customer needs. This leads to an understanding of the consumer in accordance with the changing lifestyle of each group of customers using modern technologies for data collection and analysis.
Pruksa Vice President of Corporate Marketing, said that lifestyle change is important for the company because every customer is important. The concept of the company's development is to adapt to new realities: «Tomorrow. Rethinking».
By analyzing all available customer data, the company can better understand their needs and offer the perfect project. As advertising on the Internet adapts to you, so the company's projects will 100% meet the needs of each category of customers.
The use of advanced technologies in the work of real estate developers is one of the trends in the real estate market. After COVID-19, people's needs and lifestyle have changed significantly and with the help of data collection, the company analyzes «new reality» in people's daily habits.