Risland Thailand shows sales in 2022, exceeding the goal of 6,900 million baht, ready to show a real room of a high-rise condominium "Cloud Thonglor-Phetchaburi".
On March 1, 2023, Mr. Xu Zhou, Vice President of Sales and Marketing in the Thai region of Risland (Thailand) Co., Ltd. revealed that in 2022 the company achieved sales of more than 6,900 million baht in total for 7 projects, including 1 mansion project, 4 condominium projects and 2 mixed-use projects.
The success factor comes from Risland's concept with the adjustment of strategies and operational plans according to the situation by adjusting some prices to match the market price Including other special discount policies that meet the needs of customers according to economic conditions during the COVID situation 2-3 years ago.
Risland pays more attention to marketing and sales through online channels. to adapt to changing consumer behavior Including increasing sales channels through foreign sales representatives to facilitate foreign customers During the period of international exit control.
In the business plan for 2023, Risland plans to receive a total income of 6,808 million baht, while there are no plans to launch new projects this year. But there is a long-term plan, the search and accumulation of new plots of land with the potential for investment in the development of projects in the future at the right time.
As the main event of 2023, Risland plans to organize major events that include all projects, most recently joining the booth at the 43rd House and Condo Expo, which will take place in March. and the opening ceremony of the Livin Pechkasem high-rise project in the middle of this year.
Risland recently held an event to open a 55-storey high-rise condominium under the brand "Cloud Thonglor-Phetchaburi", located on Petchburi Road. Allow customers to visit a real building, a real room, a real view for the first time, offering a total area of more than 4,000 square meters, outstanding at a height of 202 meters.
The company is expected to be able to complete the sale during the third quarter of 2024 with full-featured Sky facilities such as a pool on the top floor. You can see a 360-degree panoramic view of the city, designed with an emphasis on high privacy, only 14 rooms per floor, starting price 3.2 million baht.
Mr. Xu Zhou also mentioned the prospects for real estate business in 2023, according to which total house prices will rise by 3-8% compared to 2022 due to inflationary pressures. The impact of inflation increases basic costs such as construction costs, labor costs, electricity costs and interest rates.
Condominiums in the Tonglor-Ekamai area, it is expected that by the end of 2023, a total of 6,000 units of new condominiums will be put up for sale with an absorption rate of 70-80% at this location.
For customers who buy and invest, rental income is expected to be 5-6% due to the advantages of opening up the country. There are tourists coming back to be fussy, like in the pre-COVID era.