Proud Real Estate plans to diversify its activities and focus on low-rise construction. In 2022, three projects for ฿5.8 billion are planned to be launched in Bangkok as a result of the growing demand. According to the company's executive director Pumipat Sinacharoen, this situation was caused by a reduction in the supply of new housing since 2020.
In Bangkok, for example, in 2021, the number of new projects decreased by 37%, i.e. ฿86.4 billion. The demand fell by only 9%. The new projects include six buildings with luxurious finishes and a condominium for ฿3.4 billion. It is planned to be put into operation in 2025.
Pumipat Sinacharoen says that the company expects to receive profit from new projects in 2022. During this period, the developer has not yet completed any project owing to significant losses. Pasu Liptapanlop, executive director of Proud Real Estate, said that during the third wave of the pandemic, when people bought larger homes for comfort and work, home sales rose sharply. The company plans to invest not only in the construction of houses but also in the purchase of land plots for development.