3 large real estate associations 43rd House and Condo Expo launch the mechanism of the real estate market to be more flexible, solve the situation "not easy to buy, not easy to sell" with the help of the financial advisory service.
On March 15, 2023, Dr. Vichien Pathyanan, Chief Executive Officer of Chao Phraya Mahanakorn Public Company Limited, as Chairman of the organizing Committee of the 43rd Exhibition of Houses and Apartments, announced that "Thai Real Estate Association. The Housing and Construction Cooperative and the Thai Condominium Association would like to increase the importance of the exhibition of houses and apartments from now on as a platform that helps Thais to become a "Homeowner" is not difficult.
There are many factors that make many people afraid to buy a house. Sellers are not easy to sell. Thus, the mechanism of the real estate sector does not work in full. In fact, such problems require cooperation from the public sector. the financial institutions sector and private entrepreneurs Join forces to defuse the situation.
All three associations are trying to enhance the role of the exhibition as a financial consultant or financial consultant on credit, which will be the central stage attracting both participants-developers. The country's leading financial institutions and consumers meet where buyers can choose a suitable home from thousands of projects submitted by entrepreneurs. with special promotions that are only available at the event and when you get the house you want, you can go for advice or apply for a loan from a financial institution.
"Kasikorn Bank was accepted in this event. Siamese Commercial Bank and UOB Bank People who want to have a home will find hope again by applying for a loan correctly. and there is an opportunity to apply for a loan through while banks can check quality customers to quickly assess the solvency of the borrower.
Help reduce the level of overdue loans. Entrepreneurs will be able to sell their existing products. It is called a win-win for all parties to solve the situation of "buying is not easy, selling is not easy" during this period, as a result of which the real estate marketing mechanism continues to rotate, although it is a small effort, but if you can do it, you will see movement. Not much money", Dr. Vichian said.
The target group is generation Y
Mr. Tiravat Piphat Ditakul, President of Public Relations at 43rd House and Condo Expo, stated that according to the results of a survey at past events, it was found that more and more customers who come to work are Generation Y families who are equipped with IT equipment. use the Internet constantly and get maximum access to various information through social media channels, because it's simple, convenient and fast.
Therefore, the public relations department decided to use the concept of this event in accordance with the Gen Y target group, namely "Up Life by Live" or "Up life for comfort. Easier to choose than ever", which is an event combining strengths that can perfectly meet the needs of Generation Y. These include a staffed help center and a data analysis system based on needs and habitat. Come as an option and give advice on the decisions of those present.
The public relations plan will focus on communication through various online media, both home and apartment exposure media, with Facebook, IG, Line OA, Website, Youtube and TikTok, as well as promoted through Google, both in the form of advertising banners through the Google display network, and in SEM, which allows you to host the event's web page. for placement on the page. First Google by selecting comprehensive keywords, as well as using well-known real estate KOLs. We will make content to promote the event on different platforms both before and during the event day.