AP Thailand reveals a business plan for 2023, an aggressive debut with the highest value in the industry at 77 billion baht.
On February 9, 2023, the Deputy Managing Director of AP Thailand stated that the Thai economy as a whole is beginning to show good potential in 2023. The resumption of tourism and domestic consumption in the real estate market give hope for high sales figures.
In 2022, the company wanted to be the best of the year, making a leap to overcome all the limitations to ensure rapid growth. I wanted to surpass all previous indicators. As for net sales in 2022, it reached 50.415 billion baht, exceeding the target, increasing by 44% from 2021, including a significant increase in the transfer of ownership rights. and it is expected to exceed the established target.
In 2023, AP is ready to welcome a new era with business strategies under the «Exceptional Growth of AP 2023» plan, the best year with mutual growth. The company is planning an in-depth dive into the residential real estate business. To be a leader in the business of residential real estate development through 3 main business groups, namely the business of condominium development; private houses and townhouses.
In 2023, the company plans to launch 58 new projects with the highest value on the market for a total of 77 billion baht.
There are 22 private house projects worth 34-billion-baht, 27 townhouse projects worth 26 billion baht, 4 condominium projects worth 12 billion baht and 5 provincial projects worth 4 billion baht.
As a result, AP will have 192 projects ready for sale both in Bangkok and in other provinces during the year, worth 165.6 billion baht, with a target sales volume of 58 billion baht.
The company plans to expand the base of private Luxury Homes-Super Luxury. The Deputy Managing Director of AP Thailand said that the business of private homes continues to launch new projects in increasing volumes. Both in terms of the cost of projects and the number of projects that have increased several times.
The business plan for 2023 provides for the launch of 22 new mansion projects worth 34.8 billion baht. Penetration into the top market share in 2 segments: luxury homes priced at 20-50 million baht and super-luxury detached homes priced at 50-100 million baht.